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is scheduled for this, and will be there again! This year, you can find us at booth. In this email, you’ll reach out to remind them you had contact last year and encourage them to revisit you. This version of the trade show invitation is for people who visited you at the same show last year. Enter our game/raffle/giveaway for a chance to win!.The best exhibit team, ready to answer all your questions.If you’re looking for a, you won’t want to miss this! A new product we’re excited to debut, with live demonstrations throughout the show.is scheduled for this, and we’ll be there at booth. In this email, focusing on the value that your booth offers gives recipients a reason to stop by. Since you don’t know them yet, it needs different language from that used in Email 1. It’s for people on your email list with whom you don’t already have a relationship. This is an introductory email that’s more focused on your exhibit. If you’re attending, we’d love to see you there. The lineup looks amazing, and we’re looking forward to finding out what’s new in the industry along with everyone else. has booked our booth for this year in, and we’re excited for what’s in store!
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And should any of them happen to stop by your booth, they’ll help make it look busy and popular, which can itself attract more traffic. They’re not necessarily potential leads, but it doesn’t hurt to let people know you’re attending an industry event. This sample invitation is aimed at people with whom you already have a working relationship, such as current customers, clients, and vendors. In the remaining three emails, you reiterate your invitation and focus on a different element of your exhibit each time. Each recipient should receive one of these three emails, according to which recipient group they belong to. Note that emails 1, 2, and 3 are three versions of an “introductory” email. In the lead-up to the trade show, sending out regular email blasts is an easy way to remind people that you’re attending and that your booth is worth a visit. (This doesn’t necessarily make your emails more effective at driving traffic to your booth, but anyone who registers via your invitation is certainly more likely to visit you than someone who doesn’t attend at all!) Email Templates to Drive Traffic to Your Booth If you have one of these, use it in emails-for instance, as a call to action-and let recipients know they can get a discount.
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In some cases, using the URL can give the registrant a discount on their registration fee. These URLs direct visitors to the show’s registration page.
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Pro Tip: Many trade shows provide exhibiting companies with unique URLs they can use in email blasts. It might be a general CTA, such as visiting your booth, but it could also be a specific action, like seeing a product demo or scheduling an appointment. It doesn’t have to be fancy something as simple as a photo of your booth from a previous event can be enough to catch the eye. Add something visual to make the invitation interesting.Don’t just tell your readers what’s happening at your booth-tell them how they can benefit from visiting you.Give them a few quick facts and let them decide.
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Don’t write an essay on why people should visit your exhibit. Either way, there are some simple rules to help you write an effective invitation: You can write a general invitation, or you can invite the recipient to take a specific action. When writing a trade show invitation email, you have a couple of options for content.
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How to Write an Effective Trade Show Invitation Reach out and let people know why they should visit your trade show booth, and they’re more likely to schedule a stop instead of leaving it up to chance. One of those is sending trade show invitations to the people you really want to be there. We’ve given you ideas about how to earn spontaneous walk-in traffic (like games, experiential booth designs, and more), but there are things you can do before the show to ensure traffic. For those to pay off, you need a good amount of booth traffic. The Best Ways to Make Your Exhibition Booth a SuccessĮxhibiting at trade shows requires investments of time and money.Best Interactive Trade Show Booth Ideas.
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